💡 Start With Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? In Start With Why, Simon Sinek introduces the concept of the Golden Circle , a powerful framework that explains why some leaders and companies inspire while others don't. The secret lies in communicating from the inside out: starting with WHY you do what you do, before moving on to HOW and WHAT. Sinek uses real-world examples from companies like Apple and leaders like Martin Luther King Jr. to show that people don't buy what you do, they buy why you do it. This book is a must-read for anyone seeking to inspire, lead, or build a successful business.